The Changemaker

The goal

The story

The result

Communicate what the realisations of NGO Solidagro look like, find donators to support ongoing projects & include a strong portrait to the 11.11.11. ‘Changemakers’ campaign.

Senegal is a poor country. Lucie is a poor farmer woman - or isn’t she? This bad-ass woman shows all of us what ‘proactivity’ really looks like. Joining her in her daily life gave more than enough footage to back up the interview.

A hopeful two-minute portrait of Lucie Jata, a truly inspirational character and a good friend.